Meet the Team
Olivia Crossing
Olivia Crossing is the Founder of Worksights LTD and creator of RateMyShift – a digital feedback tool that captures real-time insights from the workforce to drive cultural change in the NHS and beyond. A Registered Nurse, Professional Nurse Advocate, NHS Clinical Entrepreneur, and current Sister on an acute surgical unit, Olivia is dedicated to improving staff well-being and communication.
She developed RateMyShift during the COVID-19 pandemic in response to the lack of everyday feedback and psychological safety in healthcare. The platform empowers staff to share experiences, helps managers build trust, and supports retention and morale from the ground up. Olivia is deeply involved in the product's design and delivery, using her clinical experience to ensure it meets the real-world needs of both staff and leadership.
RateMyShift has been widely recognised, winning the 2021 HSJ Patient Safety Poster Competition and being shortlisted for both 2024 Nursing Times Digital Award, and named as a finalist in the 2025 Nursing Times Workforce Awards. In 2025, Annie, alongside Olivia, won the Technology and Data in Nursing category at the Nursing Times Awards. With a background shaped by military family values, Olivia brings a strong ethos of safety, empathy, and connection to her mission of transforming healthcare workplaces for the better.
Annie Taylor
Annie Taylor is a Registered Nurse with over 36 years’ NHS experience, co-founder of Worksights LTD, and co-lead in developing RateMyShift. Annie currently works in the NHS as a Deputy Director of Patient Care. Annie is dedicated to leading delivery of high standards of patient safety through workforce support and development and driving innovation.
Annie has led numerous quality improvement initiatives, demonstrating a talent for transforming frontline insights into lasting change. Her expertise in communication, strategy, and business development has helped shape RateMyShift into a practical, impactful digital tool grounded in the real experiences of NHS staff.
With a deep understanding of day-to-day clinical challenges, Annie supports and coaches’ teams to bridge the gap between frontline realities and wider system goals. Her work ensures that feedback collected through RateMyShift leads to meaningful action, enhancing morale, retention, and patient care.
RateMyShift has been widely recognised, winning the 2021 HSJ Patient Safety Poster Competition and being shortlisted for both 2024 Nursing Times Digital Award, and named as a finalist in the 2025 Nursing Times Workforce Awards. In 2025, Annie, alongside Olivia, won the Technology and Data in Nursing category at the Nursing Times Awards.
Annie is committed to fostering supportive, psychologically safe cultures across healthcare through compassionate leadership.
Olly Cogan
Leading technology at RateMyShift as CTO, Olly brings a proven track record of building impactful and user-friendly platforms. His experience as a two-time tech founder, including growing the healthcare AI and automation software provider Alphalake Ai, provides a deep understanding of the sector's dynamics. With focus on user experience and value creation, Olly is committed to working with user feedback, iterative software improvement, and the vision of Olivia and Annie to scale RateMyShift, ensuring its wider adoption contributing towards better healthcare and care workforce experience.